Manager Sanctuary

Currently the AAM are expanding the concept of the Manager Sanctuary in to a professional development program.  

Aligning with signature live music festival events an informally structured program will build peer networks, sharing insights and learnings between managers in a global industry that is constantly shifting. There will be opportunities to switch off and relax and rejuvenate also.  

More information will be provided directly through AAM membership networks. 

All professional managers were welcome at the inaugural 'Managers' Sanctuary" at BIGSOUND 2017. 

As part of the AAM's committment to the ongoing support and development of artist managers and with BIGSOUND, the biggest music business conference in Australia, we recognised the week is a 96 hour marathon of business, networking, music and learning like no other. The event can take its toll, physically and mentally, on artist managers who are pivotal to the outcomes, success and experiences, for not only themselves, but their artists – many of which make up the 270 showcases across 3 nights. 

40+ manager's accessed the Managers' Sanctuary at BIGSOUND 2017.  We provided a quiet space exclusively for managers to use as they need. The AAM’s Executive Director, and her team. were on hand as a go-to ‘tour manager’ for the managers. They could charge devices, grab some filtered water, lie down in a dark space for a powernap, hug another manager, vent, ask for the closest music shop, vegan meal, chemist, hairdresser – heck they even booked a timeout massage! 

Resources and materials were also be at hand to provide advice and referral services for mental health professionals. By destigmatizing mental health and educating managers together we build a strong, more resilient music industry.