Strategic Plan
2025-28
Strategic Intent
Advocate for our members and the broader industry to enable fairness and support the overall growth of the Australian music sector.
Build strong foundations to support sustainable careers and businesses in the music management sector.
Protect, promote and develop artist managers to build capacity and confidence across the sector and support the wellbeing of managers at all levels.
Vision
United through the advocacy and service of the AAM, Australian music managers form a local and global community of skilled professionals, navigating challenges to build sustainable businesses for themselves and their artists.
Values
Integrity, Reciprocity, Leadership, Mobilising and Empathy.
Strategic Pillars
Organisational Capacity
Strengthen AAM’s resources, governance, and operational effectiveness.
Community Building
Connect and unite managers—locally and globally— across experience levels and genres for mutual growth.
Communication & Knowledge Sharing
Facilitate open dialogue with members and stakeholders, through the dissemination of resources, industry insights and the work of the AAM.
Education & Professional Development
Provide targeted learning, support and upskilling for evolving management careers.
Advocacy
Champion policies and reform that supports managers at every career stage.