Face The Music announce keynote speakers, tickets on sale now

The annual non-profit music summit Face the Music will return for it's fifth year on Friday 16 and Saturday 17th of November, 2012.


The two day event plays host to a smorgasboard of local and international industry professionals and, in partnership with Melbourne Music Week once more. This year the conference will host renowned US label owner, entrepreneur, artist and educator Martin Atkins and Primavera Sound's Almudena Heredero as this year's key guest speakers.

A member of Public Image Ltd, working with artists like Nine Inch Nails, Martin Atkins has drawn on his three decades of music business expereince to help artists striving to suceed on their own terms in a challenging music industry. Author of the influential 2007 book Tour:Smart and Break the Band - consequently called "the ultimate touring manual" by Mojo Magazine, Martin has been the highlight at recent SXSW, Warped Tour, CMJ and New Music Seminar, sharing his unique perspective not only on where the music industry is currently, but where it's going in the future. 

Founder of international arts consultancy Followspot, Almudena Heredero represents Primavera Sound Festival in Barcelona, one of the largest and most important festivals in Europe with an attendance of over 100,000 people in recent years. Also as one of the creators of the highly successful Barcelona music conference PrimaveraPro and organiser of the Sounds of Spain roadshow, Almudena will share what's currently trending in Europe, reveal music business opportunities for Australian artists and music businesses and the best way to approach the European market. 

Delivering it's finest year yet of netwokring, panel sessions and exclusive one on one business opportunities, Face the Music 2012 will cover topics including tour management, music release strategies, making inroads to the USA, crowd funding and music in film and TV. Offering an insight into the ideas and minds behind some of Australia's most inspiring music industry heavyweights, don't miss the opportunity to hear from Australian industry experts Fergus Linehan (Vivid Sydney), Jerome Borazio (Laneway Festival, 1000 Pound Bend), Leigh Treweek (Street Press Australia), Jaddan Commerford (The Staple Group), Johann Ponniah (I Oh You), Hannah Fox (Supplefox), Patrick Donovan (Music Victoria), Helen Macrou (SLAM), Henry Wagons and more than 100 other music industry leaders yet to be announced. 

Offering presentations, discussions, networking, live music, practical workshops and the hottest tips and tools to give your music career the edge, Face the Music 2012 provides a not to be missed platform for professional and createive career development, whether you are looking to start up your music career or are a seasoned music pro.

Tickets are on sale now from www.facethemusic.org.au at just $45  ($30 concession) for one day or $70 ($50 concession) for both. 

** AAM Members also benefit from a discount on conference passes, to find out how email meg[at]aam.org.au.

Posted by

Colin McAlpine